9 Reasons Why Blogging Benefits Your Business

November 11, 2017
Sonja Bolger
4 min read

Does your business have a blog? If not, it might be time to start one, and if you do, then does it have the focus it needs to make your business better?

There are all sorts of ways that having a blog can benefit your business. Whether you’re a small business, or even a group trip or retreat leader, adding a blog to your website is an extremely valuable business tool. We’ve compiled a list of some of the reasons why your business should get on the blogging bandwagon, and sooner, rather than later!

Why have a business blog?

Increase your search engine traffic

The more pages that your business website has, the more likely it is to be found in search engines. However, adding random pages all over the place isn’t exactly going to help with user experience. Instead, you can use a blog to categorize and organize new, informative website pages.

Publishing blogs on your business website is another opportunity for you to rank in search engines for relevant keywords and subjects related to your business. You can write posts that provide useful information related to what you do, and use it to boost your search engine rankings.

Why You Need a Business Blog

Build links to your website

Having high-quality inbound links is one of the best SEO strategies you can use. Adding great content that can be a resource for other online media will give them something to link to from their own websites, which can then give your website an SEO boost. Writing authoritative content on a business blog means that it can be used as a reference by others.

Create opportunities for sharing

Having a blog for your business also gives you something to push on social media other than just sales or services. While some posts might help you to rank better in search engines, others could be more suited to social promotion and sharing.

You can share blog posts across social media, in email newsletters, e-books, on LinkedIn, wherever you can! It’s basically the soul of your content marketing strategy, and it can effectively help your email marketing and social media strategies too.

Why You Need a Business Blog

Establish authority in your industry

Building a business blog also means building your online authority. By answering common questions that customers and users have on your business blog you can help to establish your authority. Readers will also be more informed about using your services and trust you more.

Give value back

Providing information is a great way of giving value back to your customers and users. You can be a source of information about subjects related to your business, and help people who would also benefit from your services.

Why You Need a Business Blog

Convert traffic to leads

Business blogs are a great source for generating new leads to your business. Firstly, they can attract more interest to your business by providing great information or stories, and secondly, they can help to showcase aspects of the business that can then lead to more conversions.

Add a call to action to all blog posts in some way. Not all of them will draw conversions, and not every reader will become a lead, but that’s ok. You don’t know that they won’t come back at a later date, or mention your business to someone else who could use your services.

You can also use your blog as a tool for building your email list, with calls to action included on blog posts or a pop-up.

Create new content

You might have the most amazing website for your brand, but if you never update the content then it’s not as attractive to search engines like Google, that value fresh content. Except, when you have a good thing, how do you keep adding something new? Through a business blog of course! Creating new content means that the search engines will crawl your website again and it could be rewarded with more visibility.

Why You Need a Business Blog

Establish your brand voice

Blogging can help you to humanize your business. It can showcase the personal side of your brand. It’s a unique opportunity to build trust through sharing the personality of your business, and hopefully, increase your likability!

Communicate new products or services

At the very least, a business blog can be a place for you to communicate your new products and services. You can use it as a place to share developments with your customers and users, and create a buzz around new service options or products.

Why You Need a Business Blog

Having a blog is a common business tool now, but it’s also something that can set you apart from your competitors. It showcases your brand’s voice and services, while also providing valuable information about your industry. It helps to build industry authority, and generate more leads for your business. It’s an opportunity for your business to be seen and provide value at the same time. So what are you waiting for? Get blogging!

You can check out the WeTravel Blog for free resources, travel tips, and user stories.