Content Marketing Strategy for Tour Operators

May 20, 2021
Maria Claudia Lira Alban
2 min read

Watch the replay of our free workshop to help you build a content marketing strategy that gets you more bookings.

Chris Torres,  Marketing Expert and Director of the Tourism Marketing Agency, will provide guidance on how to build a content marketing strategy that provides value, really engages your audience and help you get more bookings.

The course will cover:

  1. Why you must change your mind from tourism business to media company
  2. Understanding the customer journey
  3. How to easily create content ideas
  4. 100 days of content from one campaign video

Watch the replay of the webinar by filling the form below

About the Speaker

Chris Torres, Tourism Marketing Agency –

Chris is an author and Brand & Digital Tourism expert with over 26 years’ industry knowledge and speaks at many tourism events worldwide, offering his advice and guidance on how travel, tourism and destination businesses can gain brand recognition and increase bookings.

Chris has focused his business, the Tourism Marketing Agency, on tour operator marketing with over 90% of his client base coming from outside the UK, working with some of the biggest players in the industry including Gray Line, the oldest and largest sightseeing company on planet earth.

Chris is the author of ‘How to Turn your Online Lookers into Bookers’, a 400-page book full of practical marketing advice dedicated to the tours and activities sector.

Chris also produces a video advice series called The Digital Tourism Show which you can watch on his Facebook Group, YouTube channel or listen on Google or Apple podcasts.

Hosted By

Maria Claudia Lira, WeTravel –

Maria leads the Sales & Marketing efforts for WeTravel in Latin America & Caribbean.

WeTravel is a complete booking and payment solution for multi-day tours and group travel companies of all sizes. Headquartered in San Francisco, with our 2nd hub in Amsterdam, we are proud to work with thousands of multi-day tour companies on all five continents, helping them convert their bookings faster and grow their business better.

With 6 years in the travel industry, she also creates travel-related educational content, leads roundtables with industry key players, and has been a guest speaker in several events, where travel companies attend to learn more about digital transformation.


Contact Chris at: