There is no easy way around it – to get your travel website to climb the SERPs and gain visibility online you need to master Search Engine Optimization or SEO.
An effective way to uncover areas of opportunity and weakness is to rope in the help of SEO tools. In short, they help you to work smarter and not harder. Using the data you get from the tools, you can make better decisions around optimizing your website, online profiles, and web content.
Now, there are a lot of powerful paid tools for search engine optimization. These can give you deep insights, advanced functionality, and support on-demand.
But, there are some pretty great free tools that are powerful and intuitive and give you excellent information.
Keep reading for a list of powerful free and paid SEO tools that can help your travel website be more visible online.
Best Free SEO Tools To Add To Your Toolkit
You can’t talk about SEO tools without mentioning Google Analytics. What Analytics does is give you data on your web traffic, including where they come from and which pages they visit.
Overall, it’s a powerful and free tool that helps you understand your website performance and user behavior better. Through this, you can optimize your online marketing and web content to get better results.
Google Search Console
Google Search Console is loaded with rich insights for your website, giving you data on URL and keyword performance, technical and indexation issues, mobile usability, sitemap status, and more.
This makes it a really helpful tool to optimize your content, fix technical issues, and see exactly what Google thinks of your website.
Ubersuggest helps you identify keywords and gather important SEO data on a specific domain. The only disadvantage is that your free searches are limited to three per day.
The keyword tool in Ubersuggest is particularly helpful. You can search your main keyword and the tool will produce information on key points such as search volume, difficulty, and more. It also uncovers additional related keywords that you may not have thought of.
If you want to optimize the content on your WordPress CMS, Yoast SEO is a fantastic plug-in to install.
When you enter your blog posts’ target keyword on Yoast, it will give you suggestions to ensure that the content ticks all the right SEO boxes. You will get insights into various points, including:
- optimal keyword density
- correct keyword placement in the text
- whether you have enough inbound and outbound links
- optimal meta description and SEO title
- whether or not your URL is the right length
- how to create image alt tags
- recommended text length
- ideal section length
- and more…
These are all critical on-page elements that, when formatted correctly, help to make your content more visible online.
The free version is probably all you need, although you can unlock more insights from a paid version.
Answer The Public
Answer The Public is another powerful free SEO tool to help you brainstorm keyword ideas for your travel website.
Enter a broad search term related to your travel product into the search bar, and it will produce a massive list of keyword opportunities to look into. You will see ideas on related questions people ask Google, comparisons, and an alphabetic list of ideas.
The free version limits you to two searches per day, but you get a lot of information out of those searches.
Best Paid SEO Tools For Deeper Insights
If you’re looking to take an extra dive into SEO, paid tools might be a better bet. They store your data, can produce insightful reports, and are generally very powerful.
Ahrefs is an undisputed champion when it comes to tools for SEO. This platform gives you all the data you need about keywords, backlinks, and how domains are performing on search engines.
You can use Ahrefs to run a complete SEO audit of your site, access plenty of valuable keyword data, track and measure backlinks, and way more.
It’s also a really helpful tool for monitoring your competitors and their rankings on the SERPs. Pretty much any on-page SEO information that you want to know about any website can be uncovered using Ahrefs.
Ahrefs does offer some free tools, but the deep data comes from the paid versions.
Moz is another excellent SEO tool to help you get your travel website to a top ranking. The platform offers great information on how your website is performing and how to improve it.
You can access keyword recommendations, crawl sites, and loads more. There is also a really helpful Page Optimization feature that shows you exactly what steps you can take to enhance your SEO efforts on each web page.
You can use Moz to monitor your competitors to get a better ranking. The platform also has a free MozBar toolbar to access website metrics while you browse.
Semrush is one of the most popular tools for SEO. It has loads of great functions to help you understand your rankings, find opportunities in PCC, and compare your website to your competitors.
There are great features to help you find and compare keywords, run a complete site audit, and gain valuable organic traffic insights.
SurferSEO is a super useful tool to help you optimize your blog posts. You type in your main keyword, and then the content editor will provide you with optimization insights based on this keyword.
This includes the length of your blog post, additional phrases and keywords that need to be included, the number of images to insert, the number of headers and sections to include, and more.
While you write, your post builds up a score out of 100. The higher the score, the better optimized your content is to rank on the SERPs.
By approaching SEO with intention, you put your website in a better position to gain visibility and win over organic traffic for your website. Each tool we’ve mentioned offers unique insights to help you rise in the SERPs and optimize your website.
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