As you know, it’s all-important for your travel business to have a presence on social media.
But, between engaging an audience and marketing your brand and products, there is a lot to keep track of across the various platforms.
That’s where social media management tools can give you a leg up.
Used strategically, they can enhance your marketing processes, save you time and money, and stand you out from your competition. They are designed to keep you organized and help you work effectively across your profiles.
In case you’re unsure of what to use, we’ve listed some of the best paid and free social media management tools to simplify your efforts.
What Are Social Media Management Tools Used For?
With the right tools in your pocket, you can optimize several different processes on your socials, including:
- Scheduling: Set up and schedule social media posts in batches ahead of time. This allows you to focus on running your travel business while publishing is taken care of on autopilot.
- Publishing: Prepare all of your social media posts through a single platform, and publish them at an optimal time for your audience.
- Content Creation & Curation: Find and organize great content that’s relevant to your business. This can include sharing valuable content from other users that your audience will love.
- Social Listening: Track what people are saying about your company on social. You can turn this information into meaningful insights and keep a tab on your competition.
- Insights & Analytics: One of the keys to a successful business is knowing your clients and sharing content they can connect with. Certain tools allow you to gain a deeper understanding of your followers and their behavior to boost your social media performance.
Ten Best Social Media Management Tools For Travel Companies To Use
HootSuite is an all-in-one type tool for scheduling, monitoring, and analyzing your posts and interactions. As far as complete solutions go, Hootsuite is a favorite among professionals, teams, and companies.
The platform integrates with more than 20 social networks, including Facebook, YouTube, Instagram, Twitter, and LinkedIn, giving you one single place to manage them from.
It’s simple to schedule and review posts from a standard calendar view. You can keep tabs on your social mentions and use analytics to identify top-performing content through personalized insights.
Cost: HootSuite offers five different plans, including a free one. Professional plans range from $49 up to $599 per month, plus there’s a custom Enterprise plan.
Buffer is one of the easy-to-use social media management tools that allows you to quickly schedule and customize posts for your separate profiles. Useful browser extensions enable you to queue posts from any web page in the composer without clicking back to your dashboard.
Note that the free version doesn’t offer much in the way of analytics. If you want more in-depth insights into your posts and audience, you will have to purchase the Buffer Analyze tool.
Cost: Buffer Publishing offers four different versions, starting with a Free version and up to $99 per month for Business. Analytics is $35 per month for the Pro version and $50 for Premium.
3. Sprout Social
On Sprout Social, you can create custom workflows, schedule and publish posts, monitor mentions, as well as track your essential social media metrics.
The platform is simple to use. Plus, it offers plenty of valuable information and insights to help you grow your social media channels and audience. Instead of accessing standard reports across each of the social media channels, you can get customized reports that reflect the unique performance of each one.
Cost: Sprout Social offers a 30-day free trial. After this, you can choose from the Standard, Professional, and Advanced Plans, which are $99, $169, and $270 per month, respectively.
4. Facebook Audience Insights
Facebook Audience Insights is connected to your Facebook Business Manager. It offers helpful insights into your audience’s behavior, interests, and demographics.
Equipped with this data, you can tailor your marketing strategy to create more relevant and customized content for your social profiles. If you plan on advertising, it’s practically invaluable.
Cost: Free to use.
5. FanBooster By Traject
Like many social media management tools on this list, Traject Social has various features to help you grow and engage your audience and social media presence.
You can use it to automate your social media posting and bulk schedule your posts. Also, analytics and reporting tools allow you to track your brand’s engagement to understand your social media community better.
Importantly, in addition to monitoring most social networks, it even tracks review websites such as TripAdvisor, Google, and Yelp.
Cost: There is a 14-day free trial on the product. After that, you’re looking at one of three paid options: Standard, Advanced, or Pro at $44, $99, and $199 per month in that order.
6. Google Analytics
Google Analytics allows you to track which social platforms your website visitors come from, which web pages they visit, length of stay, and their bounce rate.
This gives you an idea of your most successful social communities so that you can focus your efforts.
Cost: Free to use.
If you are looking for a listening tool specifically, Brand24 allows you to track your brand mentions, monitor external feedback, and keep a tab on your competitors all on social.
Cost: Aside from the free 14-day trial, Brand24 offers various plans, starting at $49 per month for the Plus Account. At the top end, the Max Account costs $299 per month.
InShot is a video editing tool to use on your smartphone. After filming, you can trim clips, insert effects, adjust speed, and add emojis and text to your reels.
It is perfect for travel businesses that want to quickly film, edit, and publish engaging videos for their social media.
Cost: Free to use.
The Repost App lets you credit and share user-generated content on Instagram. This tool is excellent for travel businesses who want to leverage social proof to establish loyalty and trust with their audience.
Price: Repost is free with their watermark on your content. To remove it, you can try the Day Pass for $1.99 or pay $4.99 per month.
Canva is a leading graphic design tool for people with zero design skills.
It has drag and drop functionality and comes loaded with useful templates and graphics, including unique templates for different social media posts and channels.
Price: Canva has a great free version. Its paid versions range from $12.99 to $30 per month.
Using the best social media management tools will help you to stand out and streamline time-consuming marketing processes.
Whether you’re looking for free and easy or more advanced paid tools, we’ve covered some of the best options to boost your strategy.