So many goods and services are available to purchase on the internet these days – consumers now expect to find the functionality on the websites they visit.
It’s no different for travelers. If a person is ready to make a reservation, chances are they prefer to do it through an online travel booking.
To give you a better idea of why your clients may think that booking online is better, we’ll share some points below. If your business doesn’t already offer this functionality to travelers, it might be time to sign up to a platform, like WeTravel, that enables you to do so.
Reasons Why Your Clients Prefer To Make An Online Travel Booking
1. They Have Control Over Their Booking Experience
Nowadays, people value being able to research and book their own trips without relying on anyone else to trigger any actions needed. If this is the case, delays can sometimes occur, giving the person a chance to change their mind.
Instead, travelers look forward to the process of planning the trip and the excitement that comes with it. This includes the satisfaction that finally comes once they secure their booking. There’s nothing more gratifying to a traveler than receiving email confirmation that a trip or tour has been booked and paid for.
Having complete control over the booking process reassures the customer that things are being done correctly and to their liking. There is no external pressure, which is positive, as it gives clients time to decide on what they want. This may lead to fewer abandoned reservations for your company and more confident clients.
2. It’s Convenient – Book Anytime, Anywhere
In the past, a travel agent was a necessary consultant when planning a trip to get all vital information. Now, travelers don’t necessarily need a third party to tell them when flights are, how much they will cost, or what places they can visit while in that location.
Convenience is a crucial attribute in the customer experience. With no limit as to where and when a client can book their trips, online travel bookings provide the utmost comfort and customer satisfaction.
Online booking functionality also better supports spontaneous buying, which means you can more easily win over the travelers who are ready to hit go. We often hear stories of people who decide in a single moment that they want to pack a bag and go somewhere or try something new.
Booking a trip is an exciting feeling, spontaneous or not. Having a digital booking platform can help to expand the travelers’ ability to choose trips according to their dreams and needs without limiting them based on their location or time zone.
3. Travelers Get All The Information They Need In One Place
Most travel companies that offer online bookings share all their trip information, guide profiles, destination guides, etc., on their websites.
This provides travelers with a single, convenient point of reference for their bookings. It’s no longer necessary to ask for all the information they need over a phone call or on email from various suppliers. Your clients now have a more convenient way to plan elements of their trip from one online space.
Your travel website is also a platform where clients can read up on ratings and reviews of your service. It’s a crucial part of earning and building trust with people who don’t know your business and haven’t previously purchased any of your travel products.
Finally, a platform that supports online travel bookings will provide your customers with a digital folder of their receipts, confirmation numbers, e-tickets, terms & conditions, etc. There is no need to print anything, and their documents are always readily accessible.
4. They Can Compare Options In Real-Time
Typically, travelers spend a lot of time browsing the internet as they plan their trip. Google is filled with all the information they need regarding their destination, attractions, and can provide budget estimates, too.
Travelers might even enter forums where people have given testimonials of their experiences to validate their plans before making decisions.
Being able to book online in their own time makes comparisons more accessible for travelers. The information is in front of the person, and they can access it when they need it. Essentially, the internet is a vital tool clients use to perform comparisons and weigh up their options on when and what to book.
5. Booking Online Is A Shareable Experience
Social media has undoubtedly played a massive role in our newfound need to share personal experiences, not only with our loved ones but also with the world. Sharing helps us communicate with people anytime we like, which extends to sharing our booking activities.
Booking online makes it easier for groups of travelers to share their activities and bookings with each other. Having this option increases their organizational abilities to reduce admin and keep the group in sync.
They can do things such as add events to their Google calendars, save important emails until the due dates, and easily fill out and return forms to you. All in all, working and sharing information online keeps your trip participants in the know and allows them to access it at any time.
Your clients want to book your services and products directly from your web page. If you don’t have it already, invest in online travel booking functionality for your website. Your clients will appreciate the convenience, and you will see that appreciation turn into more traffic and bookings for your business.
Naturally, you need beautifully optimized booking pages to fare favorably when it comes to landing sales. Anything less, and you might see drop-offs as potential clients turn their attention to brands that provide a better user experience.
Want to know more about WeTravel’s booking and payment solutions for the travel industry? Get in touch with us for a demo today.