Satya means truth in Sanskrit. But as in all things Sanskrit, the meaning is rich with subtext and touches on virtue, as in being truthful in one’s thought, speech and action. Assuming benevolence, of course. When put into practice, working your best life. Doing good with good people. Whether you own a thriving business, work on someone else’s business, or are starting one from scratch, life is too short not to know, own, and live your truth.