With today’s busy lifestyle more and more people are realizing the importance of nurturing their health and well-being both mentally and physically.
It really is no wonder then that the number of Wellness practitioners such as nutritionists, yoga, pilates, and dance instructors, meditation teachers, and spiritual guides offering their services is on the rise.
The importance of developing an effective marketing strategy that will encourage people to walk through the door to your Wellness business and sign up for your offerings is therefore paramount.
We have put together a list of 5 effective wellness and yoga marketing ideas you can implement today to put your yoga or wellness business in the spotlight and make it stand out from the rest.
Insider Tip: It is essential to list your wellness business on GoogleMyBusiness. This will put you on the map and make your business visible to the millions of internet users who use this powerful platform daily.
Wellness And Yoga Marketing Ideas
1. Digital Content Marketing
The best place to start with is with your own website as this will establish your identity and build your online presence. Use this platform to develop your brand image and layout the core values that will carry across to the other spheres of your business.
It also creates the space for you to start a blog which you can use to add insightful, relevant and interesting content to your website. This will optimize and improve your search engine visibility on Google without you having to pay to advertise. We look at this subject in more depth in our article on How To Grow Organic Traffic To Your Website With SEO.
Another great interactive marketing tool that you can use to increase traffic to your website is to create and post videos. Invest in a video recorder and some editing software so that you can record and then put together short and interactive clips on your website for people to see.
Ideas to try could include videos which demonstrate step by step how to execute a particular asana, or guided meditations to deepen body awareness and calm the mind.
2. Social Media Marketing
Now that you have a library of interesting videos, take these to social media. Set up a profile for your yoga business on platforms such as Facebook, Instagram, YouTube, Twitter, Pinterest, Tumblr and share away.
To maximize the ROI on this wellness and yoga marketing idea, regularly share engaging content across all of your social media platforms to create an interactive online presence. If people notice your business online and have a positive interactive experience, they are more likely to sign up for your offering over another that they know nothing about.
Of course, creating an online presence and responding to social media posts can be time-consuming and take you away from organizing and nurturing your clients. Luckily, social media marketing tools such as Hootsuite can manage your presence for you.
The idea behind these tools is to allow you to upload and then automatically schedule the release of hundreds of social media posts at a pre-specified time across various platforms to fill in the gaps when you are not active on your social media. Our Guide To Making Social Media Work for Your Yoga Business offers more on this topic.
3. Email Marketing
Despite the prominence of social media in our lives today, email marketing remains one of the most effective ways to market a business. This is because the majority of people have email and most check it at least once a day if not more.
To get started you need an email marketing software service set up on your website. This service stores contact data and builds a categorized database of email addresses which your business will use to distribute information to.
Encourage visitors to your website to sign up for a free offer (known as a lead magnet) in exchange for their email address. Other ways to build up a database of email addresses which translate into leads, is to capture data from newsletter sign-ups and booking form inquiries.
It is important to classify the email address leads appropriately. A good practice is to define who your potential clients and separate them from repeat business. Pay attention to everyone’s listed interests and demographics and use that information to distribute your automated promotional emails that list your offerings accordingly.
Remember that email marketing is an opt-in form of marketing, so the trick is not to spam potential clients with your offerings but to engage with them and nurture leads into business for your company.
4. Connect With Your Surrounding Community
At the end of the day, the people who sign up for your wellness business are those who live and work around you. Take some time to assess the demographics of your surrounding community and tailor your wellness and yoga marketing ideas to strike their interest.
Join forces with other non-competing businesses in your community to cross-sell and promote each other’s offerings by offering a package deal or competition that promote all of the businesses involved.
For example, partner up with a baker and a hairstylist located who are located in your community. Together, devise a competition that encourages social media sharing and make the prize for the entrants either a yoga class, a cake of choice, or a haircut and dry. This will generate interest in each of the respective businesses and you will have an audience three times the size to market your offering to.
You can get the word out about this competition by posting it on your website blog and on your social media platforms. Send out the details to your email distribution list or go door to door and distribute flyers to other local businesses in your area and use the opportunity to connect with your neighbors
5. Build Up A Review Profile
Good news travels quickly! Once you have some happy, returning clients attending your wellness business ask them to leave a review of their experience with your company to share with your online following.
At first, focus your efforts on building a single review profile on one platform and expand from there. Interact with posts on the profile daily as people want to know that you are responsive and available. Address any negative feedback with empathy and transparency.
Review profiles are an important part of building a positive identity for your wellness offering. The reality is that people read reviews before making bookings, so the more positive reviews your business receives, the more likely this will convert into returns for you.
We take a look at this topic in greater detail in our article on How To Grow A Stellar Review Profile To Increase Enquiries And Conversions.
Though they are not the only strategies that you can use when implemented properly these effective wellness and yoga marketing ideas have the potential to capture an audience and help you to generate interest in your wellness business.
While marketing will draw clients to your business, inevitably it is up to you to create a harmonious and peaceful space that will enhance your offerings and encourage them to return time and time again.
Our article titled Business Tips For Yoga Instructors And Retreat Leaders provides a little more insight into how to run your own business and make it a rewarding experience.