Looking to lead a retreat in 2017? If one of your New Year’s resolutions is to hold your first retreat (or your seventh or fiftieth), one question comes to mind: Where to go?
The location for your retreat is an extremely important factor. Once you have decided where you want to hold your retreat, everything else will start falling into place. You can narrow your search for a retreat center, calculate your costs and pricing more effectively, and decide how to market your retreat.
Here are 5 steps to choosing the perfect location for your retreat:
1. Do some soul searching
Where do YOU want to go? Chances are, if you are passionate about a location, your students will feel that and be more inclined to join you. If you are excited about going somewhere, you can more effectively market your offering. Plus, if you want to go somewhere there’s every likelihood that others want to go there too.
Here are some questions to ask yourself in the soul-searching phase:
2. Think of your retreat goers
If this is your first time holding a retreat, who are the students who typically take your classes? They will most likely be your customer base who you’ll be selling the retreat to. If you’ve been holding retreats for a while, you most likely already know your target audience.
Here are some questions to ask yourself about your potential retreat goers:
3. Retreat Location + Optimal Timing = Perfect Yoga Retreat
Once you have a short list of the locations that you are considering, it’s time to think about timing. If you already have the dates for your retreat, you need to think about what season it will be in your desired location.
Here are some things to consider:
If you haven’t set the dates for your retreat yet, you have some flexibility in determining whether to hold your retreat during high, low, or shoulder seasons in your chosen location. The perfect combination of location and timing will depend on you and your potential retreat goers.
See Also: How To Organize a Yoga Retreat
4. Select The Location for your Retreat with a Marketing Strategy in Mind
The number one goal when you’re planning a yoga retreat is to get people to sign up, of course! The location for your retreat will go a long way in determining how you will market your retreat. If you are just starting out, or you don’t have a large following, the location for your retreat will matter immensely.
Popular locations require less marketing effort on your part. Potential retreat goers are already searching for yoga retreats to go on in Costa Rica and Bali. Name recognition will make it easier for you to encourage people to sign up for your retreat.
By contrast, less popular locations require a bit more effort to onboard new retreat goers. Potential customers may require more assurance before they are willing to book your retreat. This can still be a good option if you have a regular customer base who enjoy getting off the beaten track.
Some tips to select the location for your retreat with ease of marketing in mind:
See Also: Top Yoga Retreat Destinations For 2017
5. Do Your Research
It’s of the utmost importance that you are aware of all the ins and outs of the retreat location you select before bringing all of your retreat goers there. The ideal way to make sure you do this is to visit your retreat location in-person.
When you visit potential retreat centers, keep in mind the weather for the time of year you will be holding your retreat. If it will be in rainy season, is there a covered roof over your yoga studio? If it will be hot and humid, is there air conditioning in the accommodations?
Other things to consider when you are trying out potential retreat centers:
It’s not entirely realistic for you to be able to visit every retreat location before hosting your retreat there, however. If you can’t visit the location for your retreat in-person, make sure you are extra diligent about obtaining information.
Are you feeling clearer on how to select the location for your retreat? By following these steps you will choose a retreat location that both speaks to your heart and will entice potential retreat goers.
If you are going to lead a yoga retreat for the first time in 2017, where are you being called to go? Or if you are a seasoned yoga retreat leader, where was the most successful retreat you ever held? Let us know in the comments!