Content runs this world, and the travel industry too. From videos you post on your YouTube channel to customer reviews on Tripadvisor or Google travel, everything is content that can make you either reach stars or fall to the bottom of the industry's pit.

But making content is actually hard, and there are many industry secrets you need to know to make your content marketing strategy work.

So if you want to learn what you need to do to succeed in content marketing in the travel niche, please, keep reading!

Work regularly on a content calendar

Just like any other type of content, travel blogs and dedicated social media pages need a consistent content calendar. It would be best if you created a schedule for every social media platform and your blog to have regular uploads across all the platforms.

We suggest you create a calendar for a rotational daily uploading schedule for your platforms to make the uploads regular and evenly spread across your profiles and websites. Also, it is better to have updates at least twice a week on your blog and every social media page.

Celebrate user-generated content

User-generated content is an excellent and free promo for your travel business. It increases your brand's presence on the web, it is organic content, and it is free that makes this type of content just priceless in a digital marketing area.

Even if your company is big enough to produce countless pieces of user-generated content, you still need to show that you appreciate your customer's contributions in growing your business.

You can celebrate user-generated content by replying to reviews, giving thanks for nice feedbacks, apologizing for a bad experience, and fixing it immediately. Encourage people to create user-generated content by giving bonuses or discounts for a review: it will convince many guests to leave it.

Use video marketing

You cannot possibly survive in the marketing industry nowadays without making video content. From Instagram to Twitter, every platform encourages users to create video content, and we do it too!

In this day and age, you can create absolutely gorgeous content with any free video editor, like iMovie on macOS (our personal favorite), or a nice alternative to iMovie for PC on Windows, like VSDC Video Editor. Be creative with your editing and try to mix (or even replace) at least half of your text content with videos.

In the travel industry, videos play a special role because nothing can say more about your future experience at any vacation destination than a nice, high-quality video from the spot.

Follow industry's trends

Any content marketing strategy must follow industry trends to be in touch with the customers and produce high-quality and relevant videos as they expect it from you.

Of course, to know what is hot right now, you need to do thorough research at least once a week to understand what people actually want to see in your posts and videos. Look at top travel bloggers and analyze what style of narration is popular right now, whether people want to see more indigenous places or luxurious ones, etc.

Also, keep in mind that even though short-form content is more popular right now, the long-form one is coming back to the scene, so keep waiting for when the shift will happen.

Besides travel bloggers, we advise you to research competitors, use Twitter, Instagram, or other social media platforms for hashtags that are on-trend right now. Since you usually produce content mostly for social media, it is only logical to look here for inspiration.

SEO is always relevant

You just can't live without SEO if you want to become someone on the internet. SEO exists to put you on a search engine’s "map" and show to people, and machines, that you've got all the answers to their questions.

In the travel industry, SEO can be even harder to perform than in other niches since you need to compete with many informational websites, bloggers, and other pages created just for fun, not for profit, but they still occupy the place on the first page.

We always suggest companies and independent creators involve a professional SEO specialist, at least at first, because it is not the job that can be done half-good. After all, the success of your content depends on SEO, so don't be cheap and make a budget for a proper specialist.

Still, there are some tasks for you to do here by yourself too. For example, you can set up a Google Business profile and manage your social media pages by yourself. It can be very fun!

Always analyze. Learn your mistakes and wins. Continue hard work.

Marketing is all about numbers and experiments. After making any changes with your social media profiles, uploading your content, or implementing something new like Black Friday marketing strategies, you need to analyze the results.

Review essential metrics and regularly analyze what you've got to prevent your websites and social media profiles from losing popularity and followers. It is a constant process of implementing small and big changes to your strategy to make it flexible and effective in pursuing your goals.

As for instruments, you need to check Google Analytics as one of the most detailed and high-quality reports. And it is free too!

Conclusion

The travel industry is one of the most exciting niches to work in as a marketer. Creating content for it is pure joy, and if you do it right, it has no other choice but to become a hit.

The smart approach to content marketing in the travel industry is a foolproof way to ensure a solid place for you in this niche. So, we wish you to use all the tips we gave you and get thousands of new followers thanks to the smashing content you produce. Good luck!