At Israel & Co., our mission is simple: We encourage and empower present and future leaders to visit Israel so that they can gain a better understanding of and appreciation for its global, innovative and diverse culture, and complex reality. Our programs are guided by a theory of change: We recruit and support influential people in leading trips to Israel for their peers, students, and colleagues. We connect them to inspiring Israeli thought leaders, innovators, and policymakers, offering them quality content and a powerful experience. They return to their personal, professional and civic lives with a better understanding of and appreciation for the country and its people and they serve as credible voices in everyday life about what Israel is really like.