After breakfast, private visit of Gucci Garden and Museum. Within the historic Palazzo della Mercanzia, there is the Gucci Garden. The space houses a boutique with unique items, the Gucci Osteria and the Gucci Museum, where the whole history of the Florentine fashion brand is told.
Conceived by creative director Alessandro Michele, the newly designed space features a store with one-of-a-kind items, the Gucci Osteria da Massimo Bottura – a restaurant by three-Michelin-star chef – and the Gucci Garden Galleria exhibition rooms curated by critic Maria Luisa Frisa.
Divided into a series of themed rooms, the Gucci Garden Galleria narrates the House’s new vision while celebrating the archives including old advertising campaigns, artisans’ images, retro objects.
The journey inside the exhibition space that spans across two floors begins inside ‘Guccification’, the room where the Double G motif features in many forms up until its transgressive state created by artist Trouble Andrew for Gucci Ghost and the latest ways of writing the House’s name – Guccy, Guccify and Guccification – found by Alessandro Michele through tags on Instagram.
‘Paraphernalia’ is a room dedicated to signature codes and symbols that define Gucci’s identity while ‘Cosmorama’ reveals the historical jet-set customer of Gucci and the evolution of the Crest.
The gallery continues on the second floor with ‘De Rerum Natura’, two rooms that recall natural history museums and explore Alessandro Michele’s curiosity for animals and gardens – a vital part of the new Gucci narrative.
The sensory journey ends with ‘Ephemera’, an environment where the gaze of the present composes landscapes of objects, videos and memorabilia that retrace the history of the House.
The Gucci Eye is the designated symbol of the Gucci Garden, a hypnotic territory that alters the state of consciousness and perception. A place full of magnetism, dispersed in the gallery rooms and you can choose whether to let themselves go inside, drifting around, or look carefully and take in the surrounds.
Lunch at restaurant.
Time at leisure.
In the late afternoon you can enjoy the Negroni Aperitivo private 2.5-hour tour.
This popular, and deliciously strong, cocktail was born in Florence, invented at a Caffé in Florence a century ago. Although the historic cafe’ has since closed, you can sip a Negroni at one of the many bars and trendy places in Florence. This cocktail was invented by a barman trying to please a client, Count Camillo Negroni who asked to have his drink (of vermouth and bitter) topped with gin instead of soda water.
The Aperitivo rite is an experience to savour in Italy. It’s strong and it’s bitter, bright red and daring, and if you’re not used to the taste it might a while to get used to it. But it’s a must. Better if you eat something with it if you don’t want to lose your bearings.
Savor Italy's tradition of Aperitivo with finger food and a range of drinks (bubbly to craft cocktails) at some of the most exclusive lounges and locales in Florence. We'll imbibe in a variety of drinks traditionally consumed during Aperitivo time on this unique tour including prosecco, wine and craft cocktails. Aperitivo is considered the "Italian happy hour" but you'll learn on our tour that it means much more!
Experience Italian craft cocktail culture and dwell at bars where cutting-edge mixologists toil ardently crafting their own bitters, mixers and vermouth, putting most mixed drinks to rest. This unique food and drink tour visits Florence’s classiest locales, with drinks and appetizer snacks all paired. Prosecco, truffles, quite possibly the best Negroni in town, artisan cured salami and Italian cheeses to name a few! On this unique tour in Florence, we casually saunter through the colorful backstreets which are a feast also for the eyes. Taste the culture of Italian "Aperitivo" on this leisurely, food and drink tour with style.
You can enjoy 3 food & drink pairings (bubbly/wine, Italian craft aperitif cocktails like Negroni) and every drink flight paired with food, finger snack style (Chef-prepared snacks: truffle snacks, artisanal charcuterie, marinated vegetables, mini-pizzas, local cheeses), meet award-winning professional barmen & mixologists.
Overnight and dinner at the selected boutique hotel in Florence.