Step into Marrakech’s cultural heartbeat, The Asopo Festival, during AFCON, for an immersive day of insight, creativity, and connection. The experience begins at The Meydene on M Avenue, where guests gather for an intimate morning reception before settling in for a powerful series of conversations led by trailblazers shaping the future of culture, sport, and sustainability.

Throughout the day, panels, keynotes, and curated dialogues illuminate the ideas redefining Africa’s global narrative from the rise of the creative economy to the role of football in driving social impact. As the sun sets, the energy shifts into celebration with the opening reception of Expressive Creative Soul, a stunning art exhibition showcasing visionary talent from across the diaspora.

This is where vision meets momentum, a convergence of leaders, innovators, and dreamers creating the future in real time.

Ring in 2026 with a transcendent night of music, spirit, and celebration. This year’s New Year New Air Concert is headlined by the incomparable Grammy Award–winning Mumu Fresh, whose voice, artistry, and cultural power have made her one of the most influential Afro-Indigenous performers of our time. Doors open at 7PM, with the show beginning promptly at 8PM—an immersive, emotionally charged musical journey that invites guests to close the year in reflection, power, and collective intention.

The evening opens with an electrifying performance by Viktoria Vennice, a rising force reshaping the soul and R&B landscape. Viktoria Vennice steps onto the stage with runway precision and jazz-infused flair—an international performer whose fusion of R&B, jazz, and high-fashion presence captivates audiences around the world. Her Southern roots, sharp wit, and commanding silhouette make her performances unforgettable, blending elegance with artistic fire.

Then, Mumu Fresh takes the stage—an artist celebrated worldwide as a “quadruple threat,” praised by legends such as Black Thought and Common for her groundbreaking contributions to music and culture. Also known as Maimouna Youssef, she is a GRAMMY–nominated, Indigenous Music Award–winning vocalist, emcee, songwriter, activist, and musical ambassador whose genre-spanning sound weaves Jazz, Gospel, Hip Hop, Soul, traditional African and Indigenous music into one expansive sonic universe. Fresh off her latest album, The Healing, she brings a performance that is both ceremonial and electrifying—an offering of sound, spirit, and storytelling.

After the concert, the celebration continues at Akira Back with an exclusive VIP New Year’s Eve Countdown—an elevated fusion of R&B, Afrobeats, and Afro House curated to usher us into 2026 with rhythm, luxury, and community. Under the glow of Marrakech’s night sky, guests will dance, connect, and welcome the New Year in true Mwasi fashion: stylish, soulful, and unapologetically global.

NYNA Spa Day

A day of pure restoration awaits you at the Mwasi Healing & Restoration Center. Enjoy our Chaxiraxi Hammam and spa signature treatments, yoga, meditation, sound baths, poolside relaxation, and nourishing refreshments. This Spa Day Party is designed as your sacred pause—a moment to breathe, reconnect, and start the year refreshed.

“Bridging the Black Atlantic: Reimagining Trade, Culture, and the Future Between Africa and the Caribbean”

6pm Panel Conversation| 8pm VIP Reception| 10pm Reggae Soca and Calypso Party 

Join us for an inspiring evening celebrating the powerful ties between the Caribbean and Africa. We’ll begin with a thought-provoking conversation led by cultural voices and visionaries, then flow into a vibrant reception honoring our shared rhythms, histories, and futures across the Diaspora. The night culminates with a sexy, high-energy rooftop party at the CR7 Hotel’s Akira Back, pulsing with Reggae, Soca, and Calypso sounds that will keep the vibes alive well into the night

11 am: “Awakening the Continent”: The Diaspora’s Role in Africa’s New Independence Movement

This dynamic, solutions-focused workshop explores how people across the African Diaspora are shaping a new era of African independence—rooted not only in political sovereignty, but in cultural reclamation, economic self-determination, spiritual awakening, and global solidarity. Participants will examine the current shifts happening across the continent—from rising Pan-African entrepreneurship and cultural exports to land ownership movements, food sovereignty, technological innovation, and the power of Diasporic return. The session invites participants to envision how collective action can strengthen Africa’s evolution in this new age.

2pm: Game Changers: The Power of African Sports Tourism. Explores how sports can drive tourism, investment, and cultural pride across the continent. 

Topics include: 

•Leveraging global events like AFCON, marathons, and surf competitions for economic growth 

• Building world-class facilities and local sports academies 

• Attracting sports fans and athletes through cultural festivals and heritage experiences 

• Venture Capital in African Football by attracting global and local VCs to invest in sports tech, data analytics, and digital platforms.

8PM:The Creative Communion

Mwasi invites you into an intimate culinary journey with Dine With Dez, where artistry, community, and connection come alive. The evening opens with handcrafted cocktails and elegant appetizers, easing guests into a warm atmosphere designed for meaningful exchange. A beautifully styled low-table dinner awaits, layered with Moroccan carpets, soft poufs, and Mwasi’s signature ambiance of comfort and reverence. Throughout the night, guests will be uplifted by a live musical performance that deepens the sense of collective inspiration. Rooted in its mission to unite artists across mediums, Dine With Dez creates a space for thought-provoking dialogue, vulnerability, and genuine human connection. Though many arrive as strangers, guests leave with a sense of belonging, inspired by shared stories, creative energy, and an exceptional dining experience curated with intention.

Black Honey Brunch

12pm - 3pm: The new year begins the way it should, with good food, good music, and good people. Black Honey invites you to the premiere of our Saturday Brunch—a flavorful fusion of African American favorites blended with touches of African world cuisine and crafted with soul. Enjoy vibrant dishes, warm community, and the signature Mwasi hospitality that turns brunch into a celebration.

5pm - 7pm: The Textile Nations Talk Series

The Textile Nations Talk Series is an engaging, two-part exploration of the artistry, innovation, and cultural power of African textiles and fashion. Designed to deepen understanding of Africa’s creative heritage, the series invites guests into conversations with master artisans, designers, historians, and industry leaders who are shaping the future of textile design across the continent. Through storytelling, demonstration, and dialogue, participants will journey into the roots of African fabrics, their symbolism, their evolving global significance, and the contemporary movements redefining style and identity today.

8pm: Textile Nations Fashion Show

Hosted by the Asopo Festival and powered by Kuba Concepts, is a runway experience that celebrates the creativity, heritage, and cultural power of African fashion. The evening begins with a cocktail reception at 6PM, followed by the runway show at 7PM, bringing to life an Africa that creates, produces, inspires, and exports its beauty to the world. Designers and artisans from across the continent will showcase textiles as a living legacy—symbols of unity, innovation, and economic strength. Set within the vibrant atmosphere of M Avenue during AFCON, the runway becomes a meeting point where ancestral techniques merge with contemporary style, where craftsmanship and modern industry stand side by side, and where audiences from around the world are invited to witness the soul of Africa expressed through fabric, movement, and design.