Studio Owner Retreat by Brand Fuel

Killington, VT, USA

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2 reviews
Mar 21 - 24, 2019
Group size: 1 - 30
Studio Owner Retreat by Brand Fuel
Killington, VT, USA

  • Email address verified
  • Facebook verified
2 reviews

Deposit: $500
Mar 21 - 24, 2019
Group size: 1 - 30

About this trip

Join us this March for this jam packed, information filled, Studio Owner's retreat hosted by Francisco and his amazing team.

During this retreat we will share tips, explore tools, and workshop with each other breathing life back into your current business, overhaul your vision and redefine where you want to be going. 

Revitalize yourself, revitalize your business  - and go home with a new found zest for what you are doing in the wellness industry. Find a trusted network of  wellness leaders / fellow studio owners to call on when you are needing help or wanting to explore the latest trends as well as what may work for your industry!

5 days and 4 nights tucked into the green mountains of pure personal and business bliss!



Francisco Morales-Bermudez  Founder Studio Owner's Retreat

Francisco is a Senior Yoga Teacher with certifications from Bikram, E84, Dharma Yoga and more. He is the Founder Synergy Yoga, Executes Thai Massage Training Facilitator, Community Builder world wide giving back by hosting heart centered retreats, trainings and children's workshops. 

Graduating the University of Miami (FL) with a degree in Business ManagementTraveling the world and working in the wellness industry since 2002 

For more info on Francisco:

Jack Westerholt – Yogi – Creative Director

Jack loves standing on his head - He also enjoys pulling ideas out of it! 

A 20-year veteran of The Richards Group – the nation’s largest independent advertising 

agency – he as a history of building brands for clients like Bridgestone, Chick-fil-A, SMU, 

Texas Scottish Rite Hospital for Children, and Dr Pepper/Snapple. 

He’s also an instructor at the agency’s in-house yoga studio. On any given day, you’re likely 

to find him walking around in a pair of flip-flops, encouraging people to take slow, deep 


His yoga journey includes graduating from Bikram’s 500-hour teacher training in 2004, 

studying alongside Dharma Mittra and Beryl Bender Birch, and completing Synergy Teacher 

training in 2015 with his wife, Kelly. Jack also shares his passion for yoga philosophy through 

lectures at festivals and teacher trainings throughout the country. And he’s currently making 

his way through the 300-week asana course at the back of Master Iyengar’s Light On Yoga. 

When he’s not wearing the covers off books by Lao Tzu, Swami Sivananda and 

Paramahansa Yogananda, Jack enjoys playing Go, strumming guitar and riding bikes to get 

ice cream with his 13-year-old son, Kole. 

Kelly Callender, founder and head-teacher of Melt—A Yin Yoga Training

Kelly began her yoga teaching career after attending Bikram’s College of India Teacher Training in 2003. She began teaching in her hometown in Northern California and has since taught across the country, managed several studios, and in 2010 purchased a Bikram studio in Grass Valley, California. While nestled in the hills of California she matured into a leader in the hot-yoga-world of Northern California, has attended and grown her foundation in several yoga styles, participated and assisted in countless trainings and retreats which in turn has created a life she long-ago dreamed of. 

She spends her time in Grass Valley with her family, creating a respite for her friends and family around the world, living the life of a yoga-retreat attendee on a daily basis. 

From her found passion in Yin Yoga, Melt was born. Melt’s inaugural training will be held in Tahoe, California in mid-April of 2019. Melt was created to give an all encompassing training on the beliefs, practices and implementation of the Yin Practice. Teachers with the Melt methodology will be proactive in their yoga world, contributors, builders, and a source of humble knowledge. Whether you have teaching experience, or are simply a student of the yoga philosophy, Melt was created with you in mind. Kelly’s goal is to take you on a powerful transformational journey which will have you seeking the answers to your questions and challenging the way you view your teaching style and life. Inviting you to look inside, to remain open, to be brave and to take a chance on yourself and to contribute to the community that surrounds you. 

It has been said that the one of top five ways to kill your home yoga studio is to begin a yoga training of your own. In 2017 Kelly sold her studio, Warmth Studios, to pursue her elevated dreams in the yoga world with a dedication to them without the pulls and tugs of studio owner life. When not stretching it out in nature, her living room, or the hot room, Kelly can be found coaching others in the boutique fitness industry under her practice Strawberry Valley, and acts as a brand manager with BrandFuel Creative, catering to the branding needs of studios across the country.


Emily Longfellow is the co-founder of Vimana Yoga  &  The Vinyasa House in Basalt, Colorado

Emily started teaching yoga in 1996 after taking the fourth 500 hour yoga teacher training from the Yoga College of India. With her partner she opened the first yoga studios in Aspen, Basalt, and Glenwood Springs Colorado. She’s always believed that the best teacher is also the best student, so she has immersed herself in the healing arts for the past twenty years. She has been studying and practicing Kriya yoga since 1996, the classic 84 advanced class since 1997, and holds numerous certificates from the Yoga college of India for her dedication to that training. Yoga Nidra has been a steady part of her life since 1998, where she was introduced to many swami’s; subsequently this inspired her to start attending sweat lodges, women's circles and exploring healing through community. 

She holds certificates in Craniosacral and Massage Therapy, and was more recently certified in Synergy Partner Stretching in 2010. Emily is a 200 hour E-RYT and is also completed her 500 hours of certification with Yoga Alliance through Para Yoga. She’s taught at Wanderlust, One Fire Festival, and Lead with Love Yoga festival; as well as being featured in ORIGIN magazine, and is in the book a Pregnancy Guide to Yoga where she shares her journey through yoga to motherhood. She models and is in an upcoming movie about yoga and teacher trainings, as well as making regular appearances on local TV shows, and has sat on many panels with other top professionals to discuss health, yoga, and pregnancy. 

Her classes are an amalgamation of all of her training and the time she’s spent studying, and assisting her current teacher Yogarupa/Rod Stryker; as well as her passion for therapeutic hot yoga. She’s taught at Bikram’s teacher trainings and posture clinics from 2000 to 2011. She’s studied at the Sivananda Ashram, and with Dharma Mittra, and enjoys the connection between this lineage and our Ghosh Lineage. She recently assisted at the first 84 teacher training, and contributed to the curriculum. She currently offers a 200 hour YA Vimana training once a year in Basalt Colorado, as well as many 50 hour Pocket trainings around the country throughout the year. 

Even though she retired from Yoga competition in 2013 after earning multiple medals nationally and Internationally, the time had come for her to put her focus into her children and teacher trainings. Sharing her knowledge with future generations has inspired her to teach yoga in the public school system which she’s been doing steadily for the past five years. She teaches yoga as a tool to reduce stress, and isolate the problems that arise in adolescence-- supporting these young adults as they navigate life’s challenges and move into adulthood. She has experienced first hand the amazing potential, and healing benefits of a regular yoga practice through the challenges she’s overcome in her own life. This life changing work has further solidified her belief in the mind body connection, and her faith in hot yoga has never been stronger. When she teaches she creates space for you in your practice to have that same connection, and make the necessary adjustments that will help you to realize your potential, on and off the mat. She is thrilled to be able to share her passion for the 26 & 2 practice and Vimana Yoga with all of you. 

Liz Patnode Owner True North Yoga & Pilates, True North Retreats, True North Juice co. 

Yogi, Chef, Mom, Wellness entrepreneur 

Liz is a health enthusiast with a background in natural medicine/detox centers, movement, collegiate & national athletics and, of course, YOGA certified in Bikram Yoga in 2002, IHP in 2016 and IHP level 2 in 2018. She moved to Vermont eleven years ago from San Francisco for what was supposed to be a six month stay. In a small town of 400, on the other side of the universe from everything she knew, she started to recreate the community and life that she left in Sf. 

Her goal was to create an awake, healthy community to share wellness, offer education, and provide a platform where we can really find our TRUE selves, be it through laughter, good food or a hike through these amazing woods. From a space heater, one student and basket for donations to a now  9,000 sq ft space housing her yoga studio, thriving community, cold pressed juice & retreat company we are more than excited to have her share her story on how to light up your business and keep our bellies full of plant based goodness all retreat! 

What’s included

  • Accomodations
    Private, share, group options
  • All hand crafted meals
    Organic*Plant based - locally sourced
  • Daily meditation
  • Key note speakers
  • Breakout group sessions
  • Workshops
  • Variety of Yoga/ Fitness
  • On site amenities
    Saltwater hot tub, cold plunge, steam sauna, game room, lounge, etc.
  • Spa treatments
    Massage, reiki, acupressure

Available Packages

Private room & bath; full retreat costs

King bed, private bath - all retreat classes and activities incl.  - with the exception of spa services. 

Deposit: $500
Share room & bath; Full retreat costs in

Per person price ( 2 max) 2 Queen beds, private bath - all retreat classes and activities incl. with the exception of spa services. 

Deposit: $500
Group room, share bath; retreat
8 left

Group room ( 3-4 guests) share bath; all retreat classes and activities incl. with the exception of spa services.

Deposit: $500

Available options

60 Min Massage
90 Min Massage
60 Min Acupressure
30 Min Reiki
Deposit: $500

Private room & bath; full retreat costs
Past Trip


Tentative Timeline!
Studio Owners Retreat


Thursday -  March 21st

Check in: 3:00pm

Check out: 11:00am

4:00pm Yoga Class 

6:00pm  Welcome – Setting intentions & goals

7:00pm  Dinner & getting to know you around the grand fire.

Friday – March 22nd

7:00am   Guided Meditation

8:00am  Vinyasa Fusion Class  - Emily Longfellow

     *this class is a fusion of Bikram & Vinyasa

9:00am  Breakfast 

10:00am  Presentation  led by Emiy

9:00am   presentation  & Discussion with Jack Westerholt

        *How to successfully brand / rebrand & market your hot yoga studio.

12:30pm   Lunchtime chat discussion led by Jack

2-4pm     - free time/ break out sessions / enjoy the spa

4:30pm    Melt Yin Yoga class – Kelly Callender, founder of Melt Yin Yoga. 

6:30pm    Dinner  

7:30pm     Post dinner discussion with Kelly

Saturday – March 23rd

7:00am   Guided Meditation

8:00am   Vinyasa – Emily Lonfellow

9:00am   Breakfast 

   - outdoor activity - weather pending 

11:00am   Seminar Finding your Promise

                 *How to get clear on your business vision & mission - Jack Westerholt 

12:30pm Lunchtime chat –  discussion led by Jack

2-4pm     - free time/ break out sessions / enjoy the spa

4:30pm    Afternoon fitness/yoga

6:30pm   Dinner & Presentation – Creating more revenue for your studio with yoga retreats – Liz Patnode

7:30pm    Post Dinner – Group discussion 

                 * The climate of the hot yoga business, how it can continue to grow

Sunday - March 24th

7:00am   Guided Meditation

8:00am   Morning yoga class 

9:00am   Breakfast  & last notes to guests

11:00am   Check out

Your Organizer

2 reviews
With a background in natural medicine, hospitality, Elizabeth Patnode is also a nationally recognized plant based chef and yoga teacher of 17+ years. She moved to Vermont 11 years ago from The Bay area and quickly noticed the magic of The Green Mountains as well as a need for community and wellness. Drawing on her expertise of community building and passion for wellness, True North was born - one by one, two by two you, we are a community of you! A place to reset, a place to connect. To laugh and download a bit head home with the feeling 'That was the best vacation yet!'


I had a wonderful vacation with a group of amazing women! The yoga was a great way to kickstart my winter fitness and the meals were delicious. Loved the Villa, oceanfront with beautiful beach. Our local guides were thoughtful and caring. I would highly recommend and will be back to Rincon!
Still in the afterglow...this retreat was about so much more than yoga. I felt nourished physically, spiritually and emotionally. Liz does such an incredibly thoughtful and creative job of organizing. The food, the company, the setting, the activities...all perfection. I can't wait to go back!