To Bruno, cycling is so much more than a sport – it’s his lifeblood. His philosophy states that not only is cycling is central to an environmentally friendly universe, it also brings people together by opening up new possibilities to have fun, enjoy life, and explore the world. Born and raised in Normandy, Bruno relocated to the French Alpes after years spent living abroad in the United States. Although he returned to France, Bruno continued to travel the world by bike. In doing so, he learned that cycling allows for greater int